Turning Business Data Into Clear, Actionable Strategy

Freelance Data Analytics Services Helping Businesses Make Smarter, Data-Driven Decisions

Laura Sergio is a freelance data analyst based in Middletown, NY, helping businesses uncover meaningful insights through clean, organized, and well-structured data. With a strong foundation in analytics, reporting, and business intelligence, she works with companies across industries to transform raw data into tools that support smarter decisions and long-term growth.

About

About Laura Sergio

Laura Sergio is a freelance data analyst specializing in turning complex data into practical, easy-to-understand insights for business owners and teams. She earned her A.A.S. in Information Technology from SUNY Orange (Orange County Community College) in 2024, with a focus on data analytics, business intelligence, and database systems.

Laura works with clients to build custom dashboards, generate performance reports, and streamline reporting workflows using tools such as SQL, Excel, Power BI, and Tableau. Her approach emphasizes clarity, precision, and usability—ensuring clients don’t just collect data, but actually use it to improve performance.

Known for her attention to detail and strong communication skills, Laura serves as a reliable analytical partner for businesses that want data to drive strategy, not confusion.

Services

Data Analytics Services

Professional bookkeeping services tailored to help small businesses maintain transparency, stay compliant, and make informed financial decisions.

Custom Dashboards

Build interactive, real-time dashboards tailored to your business KPIs and reporting needs using Power BI and Tableau.

Performance Reporting

Generate clear, actionable performance reports that highlight trends, identify opportunities, and track progress over time.

Data Organization

Clean, structure, and organize your raw data into systems that are easy to access, understand, and maintain.

Business Intelligence

Transform your data into strategic insights that support smarter decisions and drive long-term business growth.

Workflow Optimization

Streamline your reporting processes to save time, reduce errors, and improve data accessibility across your team.

Analytics Consulting

Strategic guidance on building analytics capabilities, selecting the right tools, and developing a data-driven culture.

Thought Leadership

Laura Sergio has been featured in several publications discussing data strategy, analytics, and business decision-making.

Seekers Time

Laura Sergio: Transforming Business Data Into Smart Strategy

An in-depth look at how Laura helps businesses leverage their data for strategic advantage.

The American Reporter

Laura Sergio on Creating Long-Term Business Value Through Data Strategy

Discussion on building sustainable data practices that drive continuous business growth.

Most Inside

Laura Sergio Explains How Data Analytics Powers Smarter Business Decisions

Insights into the methodology behind effective data-driven decision making.

Hudson Weekly

Laura Sergio Discusses Why Small Businesses Should Invest in Quality Data Reporting

The case for investing in professional data analytics for growing businesses.

FAQ

Frequently Asked Questions

Have questions? Explore clear, straightforward answers to the most common questions about Laura’s analytics services and how she works.

What types of businesses does Laura Sergio work with?

Laura Sergio works with businesses across a wide range of industries, from small companies to growing organizations that want clearer reporting, better dashboards, and stronger data-driven decision-making.

What services does Laura Sergio offer as a freelance data analyst?

Laura Sergio provides data analysis services including custom dashboards, performance reporting, workflow optimization, and business intelligence solutions using tools like SQL, Excel, Power BI, and Tableau.

How does Laura Sergio help businesses make better decisions with data?

Laura Sergio helps businesses by organizing and cleaning data, identifying meaningful trends, and presenting insights in a clear, practical way—so decision-makers can confidently act on the information.

What makes Laura Sergio's approach to data analytics different?

Laura Sergio focuses on clarity and usability, ensuring that data solutions are not only technically sound but also easy for clients to understand and apply in real-world business situations.

Is Laura Sergio a good fit for long-term analytics support?

Yes. Laura Sergio emphasizes long-term value, building reporting systems and dashboards that scale with a business and continue delivering insights over time.

Get in Touch

Let's Work Together

Ready to transform your business data into actionable insights? Get in touch to discuss your project and how I can help your organization make smarter, data-driven decisions.

Location

Middletown, NY

contact@laurasergio.com